I'm a Fractional Product Design Leader who helps fast-moving tech teams cut through complexity and ship what actually matters. With experience at companies like Ford, Disney, and Expedia, I specialize in aligning teams around the right problems, then driving them to execution with speed and clarity.
My superpower lies in simplifying chaos: I don’t just make things look good, I make sure they get done, on time, and with purpose. Whether leading strategic initiatives at the biggest companies on the planet or helping early-stage startups avoid expensive detours, I bring sharp instincts, high standards, and a bias toward momentum.
Outside of design, I really like being outside. Camping, hiking, cycling, surfing, and enjoying my time as much as possible. Working with me means your working with a Human, capital H.
DESIGN CAREER
2024 — 2025
THE WALT DISNEY COMPANY. Focused on improving the ticket payment experience and mobile food ordering for in park restaurants.
2021 — 2024
EXPEDIA & FORD MOTORS. Redesigned the Map features for Expedia. Created a northstar vision for Ford Credit dashboard.
2019 — 2021
PAPA INC - Design team of one, redesigned the main mobile app and created a dashboard our internal care team. Series B and C rounds. Y-Combinator.
2019 — 2019
Very Big Things - Agency work where I led design efforts for a startup client called Papa. Realized I didn't like agency work and got hired by Papa directly.
2017 — 2018
MDLIVE — Helped improve our main Telehealth product through a better patient onboarding flow.
TEAMS I WORK WITH
Jordan, what do you look for in a team? Well here it is:
Dedication to craft
I've worked with several high performing teams and the idea of loving your craft is the difference between regular builders and exceptional ones. I love both the philosophical and tangible aspects of this profession.
Hard work, simply said
I didn't come from much, my parents were Cuban immigrants. Hard work triumphs talent all day and I respect others who think the same. Get it done, don't just talk about it.
Mindful growth
Knowing that you aren't shit, frankly. Everyday is a learning experience, you can always be better, do better. Being average is not an option and crying about your situation is worse. Be mindful about your own growth so you can help others.
Leaders eat last
Leadership is a service role. When you have power and control, you have an obligation to help more people. I prefer working with service oriented leaders.